There has long been a debate about Facebook positioning itself as “The Web within The Web”. Between hosting brand pages to developing custom Facebook applications Facebook has undergone the same evolution that the Internet has done over the last couple of decades – albeit it’s done so a breakneck speed.
It’s interesting then to see that UK pubco Barracuda has ditched it’s traditional web presence entirely for it’s Varsity Bars brand, focusing instead on servicing it’s customers online needs solely through Facebook and with apparently impressive results.
You can find out more in Social Commerce Today’s article here.
Finding the right online mix between websites and socially-integrated apps is an important part of the development of your social strategy. A brand that recognises the mix is so heavily slanted to Facebook is an impressive acknowledgement of how focused their target market is and some brave decision making to focus and amplify the effect by closing off a model that’s not working for them.

Corrected: 28th Feb following feedback from Rachel P. Thanks for the update.

Share →

2 Responses to UK Pub chain focus on Facebook–the web within the web

  1. Rachel P says:

    It’s gratifying to see Varsity Bars’ bold move recognised as a carefully thought-out strategy for engaging with its audience of students and young professionals. While it demonstrates Barracuda Pub Group’s overall commitment to communicating with its customers, I’d just like to take this opportunity to point out that it’s the Varsity Bars brand which has taken this step, given its clear audience demographic and how it uses the internet, rather than the group as a whole.

  2. Thanks for the correction Rachel. I've updated the post accordingly.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>