Social Media is about people connecting with each other, interacting and sharing. CRM, from a business perspective, is about tracking relationships and activities between you and your customers.

As social media has evolved, so the need to think socially about CRM has arisen. This isn’t just your typical interactions with customers, but is about ensuring that you are servicing all of their needs, online, offline and in their social sphere.

Working with exciting start-up Conviviality we’re putting the social in CRM. We won’t give away the game just yet, but their exciting Social Retailing business will be using a leading edge system developed by us at IQ that helps link their consultants, partners and customers online and social activities with their Microsoft Dynamics CRM Online platform – provide great customer service directly within Facebook.

Keep your eyes peeled for more information as it hits the presses.

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